Fireside chat with ex SFR Chief Sales Officer, Cyrille Trollat

We are delighted to be hosting a fireside chat with ex SFR B2C Chief Sales Officer Cyrille Trollat. Cyrille has a wealth of knowledge about the French market and the use of pricing in retail offers, particularly relevant given the current French pricing dynamics and the impact this had on SFR's Q1 25 results, HERE. We will happily take questions from the audience, but key issues up for discussion will include:

- ‎What is leading to the current weak pricing dynamic in France?
‎- What are the different operators trying to achieve with their current retail pricing levels?
- What impact will SFR's new strategy of net adds over ARPU have on market dynamics and SFR's financials?
- ‎What risks do SFR face from this new strategy of prioritising net adds over ARPU particularly from re-pricing its back book?
- ‎What room is there for SFR to cut its capex spend in 2025 and beyond to achieve the guided OpFCF growth?
- ‎How big of an issue is SFR's perceived network and customer experience weakness when trying to lure new and retain existing customers?