What: New Street's US Internal analyst, Dan Salmon, will be hosting an expert call with Brian Stempeck (CEO & Co-Founder, Evertune AI; former Chief Client And Strategy Officer at TTD) to discuss how AI-native discovery (chatbots and AI search/answer engines) could reshape digital advertising and shopping flows.
Speaker Bio: Brian Stempeck is the CEO & Co-Founder of Evertune AI, a Generative Engine Optimization (GEO) and AI marketing platform aimed at helping brands understand—and improve—how they show up in AI search and chatbot answers. Before Evertune, Brian was an early commercial leader at The Trade Desk, where he held senior roles including Chief Client Officer and Chief Strategy Officer, working closely with major agencies/advertisers and helping shape new products and business lines as programmatic scaled globally. He also serves as a board member of Nielsen, reflecting his continued focus on the measurement layer that connects media, outcomes, and advertiser decisioning—especially as the market transitions further into streaming/CTV and now AI-driven discovery surfaces. Brian holds a BA from University of Virginia and an MBA from UNC Kenan-Flagler Business School.
Why: The call will be a great opportunity to learn more about:
- How is consumer searching behavior evolving with the emergence of generative AI experiences like chatbots and AI Overviews in search?
- How much is the TAM of searching behavior expanding as new, long, unique queries (i.e. prompts) emerge with generative AI?
- How much of this is driven by the growth of voice queries/prompts? How about five years from now?
- What are the most important changes and new products emerging from the incumbent Google?
- How about others that have tested advertising in generative experiences including Microsoft in Copilot, Amazon inside Rufus, and Snap inside MyAI?
- What should we expect from OpenAI's launch of advertising inside ChatGPT? How about the ad potential of other OpenAI properties such as Sora?
- How is the evolution of AI Search impacting midsize platforms like Pinterest and Reddit?
- How is the incumbent programmatic ad tech ecosystem adapting to changes in publisher traffic due to AI Search?
- How are generative and agentic AI impacting ad tech leaders like the Trade Desk?