EVENT

Deep Dive into the OpenAI Ads Platform & ChatGPT Ads

Date and Time
July 10, 2026 — 11AM ET
Location
Virtual

WHAT: US Internet analyst Dan Salmon will be hosting a call to review all the team's work on ChatGPT advertising, including recent expert call insights into the early ramp.

WHY: The call will be a great opportunity to review top investor questions including:

  1. When will ChatGPT hit 1 billion weekly active users and what is a reasonable range for total WAUs by the end of the decade?
  2. What are the basics of the OpenAI Ads Platform and ChatGPT advertising offering?
  3. What are OpenAI's early ad tech partners saying about the ramp so far?
  4. Walk through the details of your Base Case ad model and why is it built by pricing model?
  5. What are the factors that would see OpenAI reach over $100B of ad revenue by the end of the decade?