What: Checking in on the Outlook for Ad Spending Featuring: Kate Scott-Dawkins, Global Director of Business Intelligence, GroupM (WPP-LN)

Date and Time
January 19, 2023

10:00am ET
GroupM is the media planning and buying arm of WPP plc (WPP-LN). It is the world’s largest
media buying organization, with billings estimated at over $60 billion. Kate leads all forecasting and
business intelligence for GroupM, and prior to that, she led business development, thought
leadership and innovation for Essence, one of the GroupM agencies, whose largest client is Google.